General Terms and Conditions for SEO Services
These Terms of Service apply to all contracts for SEO services (Search Engine Optimization) between Loading... (hereinafter "Service Provider") and the customer (hereinafter "Client").
Deviating, conflicting, or supplementary terms and conditions of the Client shall not become part of the contract unless their validity is expressly agreed to in writing.
The Service Provider provides SEO services according to current best practices. The specific scope of services is defined in the respective order confirmation or individual contract. Typical services include:
The Service Provider applies proven SEO methods to the best of their knowledge and belief. However, no guarantee can be given for specific rankings in search engines, as rankings depend on many external factors beyond the Service Provider's control (e.g., algorithm updates, competition, technical website issues).
The Service Provider commits to using only White-Hat SEO methods that comply with the guidelines of Google and other search engines. So-called Black-Hat methods are not employed.
The Client commits to cooperation by:
Delays due to lack of Client cooperation do not lead to Service Provider performance obligations and do not entitle to reduction or withdrawal.
Compensation is based on the individual order confirmation or service contract. All prices are exclusive of statutory value-added tax.
Invoices are due for payment within 14 days of the invoice date without deduction, unless otherwise agreed. For monthly retainer models, billing is done in advance.
In case of late payment, default interest at a rate of 9 percentage points above the base interest rate will be charged. The Service Provider reserves the right to suspend service delivery in case of late payment until complete settlement of outstanding claims.
The contract duration is based on the individual agreement. Unless otherwise specified:
For ongoing contracts, ordinary termination is possible with 4 weeks' notice to the end of the month, provided the minimum term is fulfilled.
The right to extraordinary termination for good cause remains unaffected. Good cause exists particularly in case of: payment default of more than 30 days, serious violations of these Terms, or insolvency of the counterparty.
All content, strategies, analyses, and documents created by the Service Provider are subject to the Service Provider's copyright.
After full payment, the Client receives a simple, temporally and spatially unlimited right to use the content created within the scope of the order (e.g., texts, meta descriptions).
Analyses, strategies, and know-how remain the property of the Service Provider. The Client may use these only for their own purposes, but not pass them on to third parties or otherwise exploit them.
The Service Provider is liable without limitation for:
In case of slightly negligent breach of essential contractual obligations, liability is limited to the contract-typical, foreseeable damage. Essential contractual obligations are those whose fulfillment enables the proper performance of the contract in the first place.
The Service Provider is not liable for negative effects of algorithm updates or changes to search engine guidelines that are beyond their sphere of influence.
The law of the Federal Republic of Germany applies, excluding the UN Convention on Contracts for the International Sale of Goods.
Should individual provisions of these Terms be or become invalid, the validity of the remaining provisions remains unaffected. The invalid provision shall be replaced by a valid one that comes closest to the economic purpose of the invalid provision.
Last Updated: November 2025
Version 1.0
